Existing Market.
Step 1: Talk about what you think is what's next in terms of products and services for your venture.
The new step would be expand destination, I will start with the ones I am an expert on and then start adding other ones. As the base of my product is knowledge of the destinations and the customers service.
Step 2: "What should we be doing that we aren't planning to do?" Next, ask them about your ideas of what customers might want next.
Customer #1: He said that I should follow technology and not let my business become old and outdated. What he meant by that is to follow trends and always be a pioneer in the industry.
Customer #2: Add exotic destination to my collection and listen to my customer’s needs to be able to stay in the page.
Customer #3: Be consistent with the customer service that you are given. Don’t take your customers for granted and always challenge yourself.
Step 3:
It is essential to offer the traveler a product that will stand out from the others and meet his expectations, his needs increasingly demanding to make your online agency a success. For this I must think about the main lines of your project; the product you want to offer, who is your target, how are you going to put it in place and, above all, are you proposing something new?
Creating an online travel agency is, in my opinion, a good idea. If you take into account the convenience, it allows you to save even if on the rental of a local, which is not a luxury when you know how much travel agencies are busy, so you do not have to worry about extra charges.
New Market.
Step 1:
As I said earlier, we do not have to deal with simple tourists today; since the mass tourism of the sixties, the tourist has evolved to give way to the traveler. More than just a need for relaxation, sun or sand, he is now looking for a new, authentic experience that will give him intense emotions.
Step 2:
Most people are ultra connected (smartphones, tablets, laptops), and regularly go on the web during the day, returning home, in the evening, at night ... It is also what is part of the world. evolution of the traveler; he is informed, and has the habit of having immediate answers to his requests, he no longer has the time to wait, nor the time to move. The price factor remains an important element in the buying decision even if I think for myself that the search for emotion or a transcendent experience can go beyond that.
Step 3:
Customer #1:the profile of the traveler to change, but that does not mean he does not need you anymore! It's only fitting to adapt to this new multichannel era, a customer should be able to contact you when he needs it and as soon as possible please! As a click-to-chat trend, it's like a live chat run by travel agents or specialists from such and such destinations, this process allows the customer to have a quick answer to his questions.
Customer #2: It is also possible to set up hangouts organized by TAs or agencies, these are types of live videoconferences that could be used to present a destination or news with experts. We can see that more and more online agencies are working directly with the local receptives and thus eliminate intermediaries, so at Evaneos for example you compose your trip to the card with local receptives.
Step 4:
You must then remain consistent in your initial choices, if you choose to specialize on one or more destinations, they must have common points (geographical area, similar cultures, themed destinations) that is what will make the customer you will perceive as a specialist, if you disperse you will probably lose credibility. Ask what your target is looking for, offer him unpublished products that he can not do by himself. Beyond these basics, propose more means to stand out, finesse lies in putting the value of authenticity, so much sought after, without using the word.
Set up meetings between your customers and the local tourism actors of your destinations. The whole thing is to propose animations outside the internet, the authenticity it also passes by meetings, moments of emotions which are not substitutable on the virtual space which is the web. The traveler needs those moments that are part of his experience.
Hi Imane! You have a clear path in what your next step will be and the feedback you received from the three-person under existing market is really great! However, I would suggest in concentrating on how would you launch your website, do you have knowledge in how to develop a website? or do you have someone within your social capital that can help you? This is very important since it might take some time to launch a website that meets all customers requirements, but thanks you for sharing! keep up the good work!
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