Inbound Marketing, Brian Halligan
The term "Inbound Marketing" has become an inescapable research theme for all digital marketing professionals who want to generate leads and connect with their customers.
In a nutshell, inbound marketing refers to creating easy-to-navigate pages and blog posts that offer high-quality content, full of targeted keywords and specific phrases to maximize SEO
the attraction, via these quality contents, of qualified visitors and leads and their sharing on social networks. This then allows the visitor to give his contact information to offer other content and personalized offers, send him emails and ultimately integrate a real business approach.
Brian Halligan, co-founder and CEO of HubSpot (market-leading inbound marketing platform), has been credited with creating the common expression inbound marketing. These ideas, mixed with marketing theories promulgated by his partner Dharmesh Shah and a HubSpot advisor, David Meerman Scott, have spawned thousands of new websites and gurus of technical adjustment and optimization. , making inbound marketing a real bargain in terms of business.
In the state of inbound marketing, Brian Halligan recently pointed out that the success of a commercial presence would involve in the future a rapid and continuous personalization, building an even smarter website and suitable for repeat visitors, all by showing them the value of the site each time they come back. We can talk about "extreme personalization" or as Brian Halligan says, "a segment to one" - a segment of a single individual.
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