Interview #1:
The first person I interviewed was my best friend Christine. For her the most important think is the price of the product compared to the quality. So a balance is necessary for her to find a product valuable. So for my business idea, she thinks that I should not price it too high because going on vacation already would need money, so if people have to pay an expensive fee to organize it would be not worth it. My friend mainly shop online, so an online product would be a good fit for her.
Interview #2:
The second person I talked to was my previous boss. For her the price matters less than the quality of the product or service, she would be willing to pay the price if she considers it valuable. Like saving time in her busy schedule, or making vacation easier to plan would be a service that she would not mind paying for. She also shops online, but likes talking on the phone to a person, she considers it more personable and customized service.
Interview #3:
The third interview was with my brother. He looks at the price first before anything else. He is a full-time student and under a tight budget. So if the price does not fit his budget, he would not even look at the quality or the value of the product.
Different people have different priorities, some look at the price first, other look at the quality, but no matter the case, the value is the common thing that I heard in my interviews. Customers need to see the value in the product or service they are purchasing to deem it important enough to consider.
Hi, you made a great point in your reflection! People do have different priorities, for many prices would be more important than quality, while for others not so much. However, it is also possible to create a product or service that has a great quality that people appreciate while still at a considerable price, you just need to allocate your resources wisely. Today, mostly everyone buys online and it can give an advantage since you won't have to pay rent for an office, you can just work for home.
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